Bringing Hearing Clarity to All
Developed with the understanding that one size does not fit all, these hearing aids come in two comfortable, convenient designs that prioritize ease of use, customizable features, and Sony’s signature sound quality. Every aspect is centered around your hearing needs and every moment is made crystal clear.
Making Hearing and Improved Accessibility Options a Reality
Sony is re-imagining the hearing device space with a focus on innovation, accessibility and personalization. With the unique products, developed in partnership with WS Audiology ("WSA"), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.
Created for daily use, Sony's goal with these new devices is to break down the current barriers faced by those with signs of mild to moderate hearing loss and provide a simple, app-enabled, do-it-yourself solution that can allow for a better hearing experience. While each device features an easy-to-navigate app interface with customizable options for the wearer's specific hearing needs and preferences, the two models coming to market will provide more choice when it comes to the look and capabilities of high-end hearing devices.
Extremely Easy to Use:
Each device can be used soon after purchase by following easy set-up with the Sony | Hearing Control App.1 Users are guided through a step-by-step process, answering a few brief questions to quickly set up and start using either device in a matter of minutes. The user-friendly app allows each device to communicate with the user's smartphone, letting them quickly personalize settings including volume control, and more to ensure the wearer hears exactly what they intend, in multiple environments.
The app also allows the wearer to "self-fit" each device. During the in-app self-fitting process, each Sony device self-adjusts to the most appropriate of pre-defined hearing profiles, which are based on thousands of actual, real-life audiogram results. Whether the user is in a bustling room or a peaceful nature setting, both models easily adapt to deliver an authentic, connected sound experience that puts the wearer first.
"At Sony, we strive to realize an inclusive world where everyone can participate, and we see this new product line as an opportunity to increase accessibility for many," commented Mike Nejat, Vice President, Engineering with Sony Electronics, and head of Sony's U.S. Accessibility Promotion Office. "With our unique technology heritage, we can help bridge a gap between individuals and their environment."
As Sony works to fill the world with emotion through the power of creativity and technology, these new hearing devices are expected to make the conversation more accessible while offering a premium over-the-counter hearing experience at a more affordable price point than current prescription-based devices.